Charli XCX interview how artists optimize for streaming

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=McfvEc3y_qI

In this episode of The Future of Music presented by Aloft Hotels, we talk with Charli XCX, who has found mainstream success by releasing steady drip of singles on streaming platforms. And it works. With the rise of streaming, the way artists can release music is changing. Over half of people now listen to playlists instead of albums, and attention spans are shorter than ever. Streaming favors constant content and the traditional build up to a big album drop is becoming a relic of the past. • The Verge’s sponsors play an important role in funding our journalism, but do not influence editorial content. For more information about our ethics policy, visit https://www.theverge.com/ethics-state.... • Learn more: http://bit.ly/2kHKZrb • Subscribe: http://goo.gl/G5RXGs • Like The Verge on Facebook: https://goo.gl/2P1aGc • Follow on Twitter: https://goo.gl/XTWX61 • Follow on Instagram: https://goo.gl/7ZeLvX • Why'd You Push That Button Podcast: https://pod.link/1295289748 • The Vergecast Podcast: https://pod.link/430333725 • More about our podcasts: https://www.theverge.com/podcasts • Read More: http://www.theverge.com • Community guidelines: http://bit.ly/2D0hlAv • Wallpapers from The Verge: https://bit.ly/2xQXYJr • Subscribe to Verge Science on YouTube, a new home base for our explorations into the future of science: http://bit.ly/2FqJZMl

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