Topic 54 Theories of Personal Selling Behavioural Equation Theory
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=Me2L8RYumcQ
Please click on the Time Stamp to skip to a particular topic: • 2:04 Four Essential Elements • 2:17 Drive • 4:08 Cues • 7:03 Response • 7:44 Reinforcement • 8:27 Behavioural Equation • 9:27 Equation Explained with an Example • 12:05 Another Example • 12:40 Multiplicative Relationship of Variables
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