10 PRINCIPLES AT AB INBEV via Carlos Brito











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Coaching and Training: https://bestofmany.com/ • --- • Our shared dream energizes everyone to work in the same direction: Bringing people together for a better world. • The consumer is the boss. We serve our consumers by offering brand experiences that play a meaningful role in their lives, and always in a responsible way. • 5:43 • Our greatest strength is our people. Great people grow at the pace of their talent and we rewarded accordingly. • We recruit, develop and retain people who can be better than ourselves. We will be judged by the quality of our teams. • 9:15 • Leadership by personal example is at the core of our culture. We do what we say. • We manage our costs tightly, to free up resources that will support sustainable and profitable top line growth. • 12:42 • We are never completely satisfied with our results, which are the fuel of our company. Focus on zero-complacency guarantee lasting competitive advantage. • 13:25 • We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity. • 15:50 • We are a company of owners. Owners take results personally. • We never take shortcuts. Integrity, hard work, quality and responsibility are key to building our company.

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