The Ad Campaign

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http://youtube.com/watch?v=NRMq7glQcdU

By the time it’s over, this year’s race for president will have cost at least $3.5 billion. The single biggest expense will be campaign ads. • • Shane Goldmacher, a national political correspondent for The Times, discusses the story that each campaign has been using those ads to tell, 30 seconds at a time. • • Guest: Shane Goldmacher (https://www.nytimes.com/by/shane-gold...) , a national political correspondent for The New York Times. • • Background reading: • • Donald J. Trump and the Republicans have bet big on anti-trans ads (https://www.nytimes.com/2024/10/08/us...) across the country. • • The Harris campaign’s recent Spanish-language advertising has highlighted an insult toward Puerto Rico (https://www.nytimes.com/2024/10/31/us...) at Mr. Trump’s rally in Madison Square Garden. • • Both parties are running ads that tell voters it’s OK to switch sides. “You can vote any way you want. And no one will ever know (https://www.nytimes.com/2024/10/31/us...) ,” one says. • For more information on today’s episode, visit nytimes.com/thedaily (http://nytimes.com/thedaily?smid=pc-t...) . Transcripts of each episode will be made available by the next workday. • • • • Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts (http://nytimes.com/podcasts) or on Apple Podcasts and Spotify.

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