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Hypodermic Syringe Model Media AQA ALevel Sociology
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=Nb_p-Vp2P8c
This key topic video summarises what AQA A Level Sociology students taking the Media option need to k now about the hypodermic syringe model of how the media influences audiences. • #sociologyrevision #tutor2usociology #alevelsociology #aqasociology • VIDEO TIMESTAMPS • 0:00 Introduction • 0:29 Overview of hypodermic syringe model • 1:05 Criticism of media effects • 1:30 Social learning theory • 2:00 Desensitization to violence • 2:30 Calls for censorship • 3:05 Rewards for deviant acts • 3:37 Simplistic view of behavior • 4:05 Contemporary examples • 4:37 Violence and moral panics • 5:23 Criticism of linking media to violence • 6:10 Feminist view of media effects • 6:57 Evaluating the model • 7:35 Positive media effects • 8:12 Ability to distinguish fiction • VIDEO SUMMARY • The hypodermic syringe model suggests media directly alters audience behavior. It's critical of media, arguing it causes deviant acts by desensitizing people. Despite censorship calls, rewards in media show antisocial acts positively. But it has a simplistic view of behavior. It's used in analyzing moral panics about media causing violence. Feminists also see media creating unhealthy views. But people can reject media messages and some media has positive effects. People can also distinguish between fiction and reality. • KEY TERMS • hypodermic syringe model, magic bullet theory, media effects, social learning theory, desensitization, censorship, moral panic, feminist view, positive media effects
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