Template vs Nontemplate Noncoding vs Coding strand of DNA

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5 Conditions for effective market segmentation with examples. The 5 Criteria for segmentation In marketing with real work examples. • Dr Catherine Ngahu talks about the 5 requirements for effective market segmentation or the criteria you need to observe to ensure effective market segments. In today’s diverse world, observing the requirements for effective market segmentation is important for winning the market and remaining competitive in businesses of all sizes. Successful and profitable marketing depends on being able to understand and segment your market effectively. • • This video discusses the five important requirements or conditions for creating effective market segments. These include accessibility in market segmentation, stability in market segmentation, measurability segmentation criteria, substantiality and actionability. This information is useful for business people, marketers, those in sales, as well as students of business and consumer behaviour. • • Adhering to the conditions for effective market segmentation helps you to attract and keep customers. You will have a competitive edge in the market, and ultimately, a profitable business. You want to be able to offer your target customers, what they need; how they need it, when they need it and where they need it. You want to reach them where they are, in a reasonable and affordable manner; and to offer them products, at reasonable prices. • • You want to be able to communicate with them effectively; and to place your goods where they regularly shop; You want to be able to deliver them greater value for money; and you want to make a decent profit for all your effort. To achieve these important business goals, it’s important to ensure that the necessary conditions for effective segmentation are adhered to or observed closely. These conditions are accessible, actionable and measurable segments among other factors. • • I use various relevant examples to show the benefits of observing the conditions for effective segmentation. Examples of businesses in real estate, fashion, bottom of the pyramid among others. • 👇 Subscribe to Dr.Catherine Ngahu's YouTube channel Now! 👇 • / drcatherinengahu • 📱💻 Connect on Social Media with Dr. Catherine Ngahu 📱💻 • Twitter: (@DrNgahu), https://twitter.com/DrNgahu?s=09 • LinkedIn: / dr-ngahu-catherine-5590153b • Facebook: / catherine.ngahu • 00:00 Why market segmentation criteria • 02:34 Whats market segmentation? • 03:09 Accessible market criteria in segmentation • 05:44 Actionability criteria in market segmentation • 09:59 Substantial market criteria for segmentation • 11:14 Market stability condition for segmentation • 12:49 Measurability as condition for market segmentation

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