Youtor
Perloff Advertising
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=Obll_lFI0F4
A broad overview of some key persuasive elements in advertising. Again, from Perloff's Dynamics of Persuasion book (2010), with strong echoes of Woolbert. • 00:29 Subliminal messaging • 3:07 Elaboration likelihood (high and low *involvement*) • 4:57 Mere exposure and repetition • 5:52 Association (SUPER KEY) • 10:00 Attraction is implicitly persuasive • 10:43 Classical conditioning • 13:17 Semiotics (the language of ads) • 16:59 High involvement mode (central processing / open / logos) • 20:50 Functional theory (utility / symbolic / social identity / value expression) • 22:27 Rhetorical significance of imagination • 22:56 Ethics • 24:02 Summary
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