Power To Be Arctic Fox Initiative Fjällräven











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In 2019, we founded the Arctic Fox Initiative; a collaboration between Fjällräven and you. Funded through the purchase of select Fjällräven products, the Arctic Fox Initiative awards several non-profit organisations with grants each year. The organisations chosen must have the goal of protecting our environment or inspiring people to spend time in nature. • Everyone belongs in nature. Period. But the fact of the matter is there are barriers to nature. Power To Be however, believes that access to nature is a fundamental right, and is working hard to remove cognitive, physical, social and financial barriers to nature for youth, families and adults. An award-winning non-profit organisation based in British Columbia, Canada, they operate on the principles that physical activity in the outdoors is vital to health and happiness, can broaden personal horizons and create opportunities for transformative experiences. With Power To Be, people gain literacy in nature and are inspired to live meaningfully. • Read more here: https://www.fjallraven.com/eu/en-gb/a... • Subscribe to Fjällräven on YouTube ▸▸ https://fjrvn.com/subscribe-YT • Want more inspiration from Fjällräven? • https://fjrvn.com/Shop • https://fjrvn.com/Facebook • https://fjrvn.com/Instagram • https://fjrvn.com/LinkedIn • The Foxtrail-blog • https://fjrvn.com/Foxtrail • About Fjällräven • The Arctic fox is an inquisitive little predator with impressive survival skills that fascinated our founder, Åke Nordin, so much that he named his outdoor company with its Swedish name - Fjällräven. Since 1960, we have created functional, durable and timeless equipment that aim to make any outdoor experience great and nature accessible to all.

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