Focus Group

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What is a focus group? • A focus group consists of group of persons. One person acts as a moderator. The moderator initiates a group discussion or put other issues in front of the group. The focus group put forward their opinions about the topic. They provide information about the product or service under discussion, in a structured fashion. The focus group is an excellent way of generating new ideas and to screen proposed ideas and concepts. • Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse...

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