What Is An Influencer

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An influencer is someone who has: • the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. • a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche. • It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives. • • 0:00 What Is An Influencer? • 2:02 Mega influencers • 2:37 Macro influencers • 3:15 Micro influencers • 4:24 Nano influencers • 5:01 Bloggers • 5:45 YouTubers • 5:58 Podcasts • 6:10 Social Posts • 6:30 Celebrities • 7:09 Key opinion leaders • • Read more at: https://influencermarketinghub.com/wh... • #whatisaninfluencer #socialmediainfluencer #influencer

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