McKinsey Value Advisor Finding the right price

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Companies make thousands of pricing decisions every year. But many of those decisions -- up to 30 percent of them, we estimate -- fall short of the best price a company can get. Value Advisor is an easy-to-deploy approach that enables you and your teams to set prices much more precisely and without the time, effort, or manpower that traditional methods require. Learn more about the Value Advisor on the Marketing Sales Practice site. http://www.mckinsey.com/Client_Servic...

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