What is Service Dominant Logic

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=Rp78Aefaz5I

Service dominant logic emerges as a key marketing concept as corporations discover the importance of services. refer to: • Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled Evolving to a New Dominant Logic for Marketing.","styleRuns":[{"startIndex":0,"length":253,"styleRunExtensions":{"styleRunColorMapExtension":{"colorMap":[{"key":"USER_INTERFACE_THEME_DARK","value":4294967295},{"key":"USER_INTERFACE_THEME_LIGHT","value":4279440147}]}},"fontFamilyName":"Roboto"}]},"headerRuns":[{"startIndex":0,"length":253,"headerMapping":"ATTRIBUTED_STRING_HEADER_MAPPING_UNSPECIFIED"}]}},{"itemSectionRenderer":{"contents":[{"messageRenderer":{"text":{"runs":[{"text":"Comments are turned off. 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