Case study on funding strategies pursued by SwiggyMr J M Antonyraj SNS Institutions

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#snsinstitutions • #snsdesignthinkers • #designthinking • Swiggy, an Indian food delivery giant, has been at the forefront of the tech-driven food delivery industry. To fuel its rapid growth and expand its services, the company has pursued several funding opportunities. Swiggy's journey began with seed funding from early investors like SAIF Partners and Accel, which laid the foundation for its expansion across India. • In 2017, Swiggy raised a significant $100 million in Series E funding, which marked its entry into the competitive delivery market. This round, led by Naspers, enabled Swiggy to scale its operations, recruit talent, and enhance its technological infrastructure. With the capital infusion, the company strengthened its position in an ever-evolving market. • The company’s funding strategy continued with successive rounds, including a $1 billion Series H in 2020. This funding was aimed at expanding Swiggy’s portfolio, including grocery delivery services via Swiggy Instamart. The goal was to diversify beyond food delivery. • Swiggy's ability to attract top-tier investors such as SoftBank and Tencent has helped it become one of India's leading startups. The company’s aggressive funding strategy has not only enabled its growth but has also paved the way for new market entries, technology innovations, and service offerings.

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