Agendasetting Framing Priming and Gatekeeping

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In this video, we'll be discussing the four media theories of Agenda-setting, Framing, Priming and Gatekeeping. These theories help us understand how media influences the way people think, what to think about, and how to process information. The application of the theories will focus on the news media. #journalism #framing #agendasetting • Note: • The media plays a significant role in setting the agenda for a country by determining what stories are covered and how they are framed. The media can influence public opinion and shape the public's understanding of critical issues by choosing what topics to cover, how to cover them, and how much attention to give them. However, the media does not act in a vacuum, and its role in setting the agenda is influenced by several factors, especially political and economic pressures. For example, the media may be influenced by government officials, politicians or advertisers.

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