Youtor
What Happened to the Old Jake From State Farm
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=SkOl9IdkyX8
Check out more Marketing Stories here! • • This Company Does $150M with $0 in Ad... • • Stanley Tumbler: +$750M in 5 Years • Like a good neighbor… • • Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” • • But State Farm’s more than just a catchy jingle— since 2011 America’s most attractive insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom? • • Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction… • • Follow Aidan: • LinkedIn: / aidanbrannigan • Twitter: / branniganaidan • TikTok: / aidan_brannigan • • Follow Daniel: • YouTube: / @themarketingmillennials • Twitter: / dmurr68 • LinkedIn: / daniel-murray-marketing • • Sign up for The Marketing Millennials newsletter: • www.workweek.com/brand/the-marketing-millennials • • Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: • www.workweek.com
#############################
