The Best Logos Ever Designed Are Simple Not Interesting amp Not Overworked

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Why Designers Should Strive To Make Designs Simpler vs. More Interesting . Make your logo simpler, more legible and timeless vs. trying to be clever. The best logos in the world are often the simplest: Nike, Apple, Google, B O, Levi's, FedEx, CBS, UPS, Warner, Girl Scouts, ABC, United Airlines, American Airlines, and IBM to name a few. They often use very common typefaces like Helvetica or Futura and refrain from over embellishment. Still don't believe us? Look at some of the most expensive luxury brands and study their logo. • In his newest book, Blair Enns talks about the value of logo design isn't based on hours worked, or even the perceived quality of the design. To illustrate the point, he states, the Nike logo was designed for $100 while the Pepsi logo was $1 million. Is the million dollar logo better than the $100 logo? Is it worth 100,000 times more? • Designers often mistake the effort or cleverness of a logo as the hallmark of value. It is not. Furthermore, Michael Bierut says too much is made of a logo. A logo is only a very small aspect of the brand. It's not the whole story just the opening paragraph of a long story. • Jijibaba logo designed by Astrid Starvo, Atlas • http://www.astridstavro.com • This is the Futur of Education— Disrupting the design education paradigm. • Want a deeper dive? Typography, Lettering, Sales Marketing, Social Media and The Business of Design courses available here: • https://goo.gl/bRt5qd • — • 🚀 Futur Accelerator • The step-by-step blueprint and coaching program designed to get your creative business off the ground: • https://thefutur.com/accelerator • 🥇 Futur Pro • The professional creative community designed to grow your personal brand, your business, and your network: • https://thefutur.com/pro • ✍️ Other Courses, Templates, and Tools: • https://thefutur.com/shop • 🎙 The Futur Podcast: • https://thefutur.com/podcast • Recommended books, tools, music, resources, typefaces more: • https://thefutur.com/recommendations • Music by Epidemic Sound: • http://share.epidemicsound.com/thefutur • Shorts Playlist: • https://www.youtube.com/@thefutur/shorts • We love getting your letters. Send them here: • The Futur c/o Chris Do • 1702 Olympic Blvd. • Santa Monica, CA 90404 • *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. • — • Credits: • Executive Producer– Chris Do • Host– Chris Do • Director– Erica Pead • Cinematography– Aaron Szekely, Mark Contreras • Editor– Stewart Schuster, Erica Pead • Futur Theme Music – Adam Sanborne http://www.adamsanborne.com • Annotations– Isaiah Nwukor • Typefaces: Futura, Din, Helvetica Neue • Futur theme song— Adam Sanborne • === • *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

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