Youtor
Bodyform Pain Stories case study
>> YOUR LINK HERE: ___ http://youtube.com/watch?v=Txq7NzlHXi8
From endometriosis, to adenomyosis, to painful sex, to vaginismus and beyond, our experience of pain is complex and still desperately underacknowledged. The more we share our #PainStories, the more we dismantle the shame and silence that stops us getting the help we deserve. As part of Project V, we’re taking steps to lift the lid on women’s experiences of pain, to close the gender pain gap one story at a time. • The Pain Gap • Pain for women has historically been sidelined, written off as normal and therefore accepted as part of being a woman. In fact, 51% of women and 52% of men agree that period pain is just something women have to deal with[1]. Women’s pain is all too often dismissed as a symptom of over-sensitivity, or hysteria. And it’s even harder to get a diagnosis if you’re a Black, Asian or mixed heritage woman[2]. Not to mention the host of stigmas and lack of understanding that stands in the way of trans and non binary people receiving adequate care for their pain. • The consequences can be devastating – unconscious medical bias, a dearth of research, chronic misdiagnosis, a continued lack of funding and an ingrained culture of neglect, leaving women suffering undiagnosed and untreated for years. But it doesn’t have to be this way. Our pain is not normal. The more we share our #PainStories, the more we give our pain the expression it deserves and demand to be taken seriously. Let our #PainStories be heard. • Main Awards • Grand Prix Best of Discipline for Creative Use of Data at the One Show 2021 • Grand Prix Best of Discipline for Digital Craft at the One Show 2021 • Client: Essity Bodyform / Libresse, UK. • Agency: AMV BBDO, London.
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