The Making of King Kong 360 3D Universal Studios Hollywood

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Complete marketing campaign from the King Kong 360 3D attraction created by Peter Jackson at Universal Studios Hollywood theme park in Universal City / Los Angeles, California. The world's most enormous, most intense 3-D experience. • King Kong: 360 3-D is an attraction included in the Studio Tour at Universal Studios Hollywood. The attraction takes guests to a recreated version of Skull Island from Peter Jackson's 2005 blockbuster remake King Kong. It employs 3-D HD imagery on two 200-foot (61 m) wide screens, tram motion, wind, water, and scent resulting in an immersive two-and-a-half-minute film. The attraction replaced King Kong Encounter, which burned down in 2008. King Kong: 360 3-D debuted on the Studio Tour on July 1, 2010. • After a video introduction by Peter Jackson, Studio Tour guests wear 3-D glasses as the tram enters a sound stage dressed as a re-creation of Skull Island. The sound stage is in front of the Collapsing Bridge on the Studio Tour. Immediately upon entry, the scent of a damp jungle is present. A pack of Venatosaurus sees the tram and starts to give chase. They scatter when a group of three Vastatosaurus rex turns up, and some of the pack get eaten. After the attack, the three Vastatosaurus rex begin to chase the tram, only to disturb Kong, who begins to fight them. The V. rexes try to attack the tram from both sides, while Kong jumps to each side to defeat them, as air and water effects are blown onto guests to further the illusion. Near the end of the experience, a V. rex gets a hold of what is supposed to be the last tram car and pulls it from the train, throwing it down a pit. Kong defeats the V. rex, roars in triumph, and jumps away, ending the experience. • A three-alarm fire broke out on the Universal Studios backlot on June 1, 2008. The Los Angeles County Fire Department had reported that King Kong Encounter, among other things, had burned down. In August 2008, Universal announced that instead of replacing the King Kong Encounter attraction with a new concept, as they had initially planned, it would be rebuilt as a unique experience titled King Kong: 360 3-D. The ride scene was collaborated on by King Kong director Peter Jackson and Weta Digital. The show is based on a 3-D 360 concept by Peter Anderson. The system is an Immersive Transporter with Dynamic Structures. • Appearing: • Peter Jackson - King Kong 360 3-D, Creator • Mark Woodbury - President, Universal Creative • Lester Holt - Anchor, NBC News • Dale Mason - Vice President Creative Executive Art Director, Universal Creative • Jennifer Sauer - Creative Director, Universal Creative • Matt Aitken - Visual Effects Supervisor, Weta Digital • Valerie Johnson-Redrow - Show Producer, Universal Creative • Paul Cuoco - Senior Technical Manager, Universal Creative • R. Christopher White, - Digital Effects Supervisor, Weta Digital • Eric Reynolds - Animation Supervisor, Weta Digital • Michael Hedges - Sound Mixer, Parkroad Post Production • Brent Burge - Sound Editor, Parkroad Post Production • Joe Letteri - Senior Visual Effects Supervisor, Weta Digital • The Making of King Kong 360 3D: • Bryan Goldsworthy - Directer • Wendy English - Writer • Bryan Goldsworthy - Writer • Eliot Sekuler - Executive Producer • David Miller - Executive Producer • Wendy English - Co-Producer • Maria-Elena P. Pineda - Co-Producer • Grant Atkinson - Camera • Clay Harrison - Camera • Chris Terpstra - Camera • Derek Ellingson - Editor • Matthew Dravitzki - Special Thanks • Advertising Campaign: • Advertising Agency: David Goliath, USA • Photographer: Jonathan Alcorn • Chief Creative Officer: David Angelo • Executive Creative Director: Colin Jeffery • Creative Director: Ben Purcell • Associate Creative Director: Steve Yee • Art Director: Bryan Carroll • Copywriter: Aroon Mukhey • Director of Print Services: Meredith Ball • Outdoor Media Company: GranDesign • Media Consultant: Aiellen Shaw • Media Consultant: Ari Chasin • © 2010 Universal Studios. All rights reserved • (http://www.universalstudioshollywood.com) • Posted for entertainment and educational purposes only. • No copyrights were infringed. All works are the property of the company listed above. Please do not reproduce without their expressed written consent. • Keywords: • Skull Island • Sounds Stage • Conceptual Art • 32mm Lens • WingNut Films • Howard Hughes Hanger Building 15 • Motion Base • Compressed Air • Air Cannon • Scent Cannon • Water Effects • Environment • Creatures • Video Projection 60fps • Guest Reaction • DVS (http://www.dvs.de) • Bob Gurr - President, GurrDesign, Inc (Original King Kong Attraction Designer) • Studio Tour • Tram Tour • New York Street • New Attraction • Universal Studios Lot • Backlot • Collapsing Bridge • #KingKong3603D • #KingKong • #UniversalStudiosHollywood • #KingKongRide • #UniversalStudios • #TheMakingOf • #Monkey • #LosAngeles • #UniversalCity • #DodgerStadium • #UniversalCreative • #NBCU • #NBCUniversal • #CowMissing

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