Behavioral Design Using the COMB Model of Behavior Change in UX

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=UWgVpXmuUnQ

Links from the event: • Spreadsheet: https://docs.google.com/spreadsheets/... • Theory and Technique Tool: https://theoryandtechniquetool.humanb... • Behavioral design is a relatively recent UX subfield but one with enormous promise for designing products and experiences that support people through meaningful changes in their behaviors--things like adopting healthier lifestyles or preparing financially for retirement. In this talk, Amy will provide an overview of what behavioral design is, and then deep dive on a specific behavior change model, COM-B, which lends itself to use by most UX roles. • Through examples, Amy will help us learn how to create research protocols and question sets that directly probe on capabilities, opportunities, and motivations as they relate to both desired and undesired behaviors. We will see how the COM-B framework has been used to identify themes in data and connect them to recommendations for design teams. Finally, we will learn how to connect the results of COM-B research to specific design categories and features that will be most effective at producing meaningful outcomes. The COM-B framework is an intuitive tool that provides an evidence base for designs that actually work. • Our Facilitator: • Amy Bucher, Ph.D., is Vice President of Behavioral Design at Lirio, where she leads a team of behavioral scientists and health experts focused on designing AI-powered behavior change journeys to drive better personal and population health. She brings over 15 years of experience in digital health product design coupled with deep behavioral science training. Amy is a recognized expert on applying the psychology of motivation to design, and authored Engaged: Designing for Behavior Change published by Rosenfeld Media and named one of Kirkus’ favorite indie books of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy, where her work included research and intervention development around workplace safety, healthy aging, behavioral health, general wellness, and many other behavioral domains. Amy also served as Senior Manager of Specialty Pharmacy Strategy for the CVS Health Digital Innovation Lab, and as Associate Director of Behavior Science for the Johnson Johnson Health and Wellness Solutions Group. Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University.

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