Why IKEA’s Infamous Manuals are Successful

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IKEA is famous for their flat-packed, modern furniture. They are also (in)famous for their instruction manuals. So what makes IKEA’s assembly diagrams so successful? • IKEA’s assembly instructions are designed to be purely visual—they don’t use words to communicate. Instead, they focus on creating simple diagrams that clearly show step-by-step how to build the furniture. Visually displaying the instructions is more effective than a wall of text and gives the user an easy reference to follow. • Visual communication is also a universal language and doesn’t need to be translated. Everyone in the world can understand wordless diagrams. • If thinking visually helps the world’s biggest furniture retailer be more successful, what could it do for you? • Read more: https://www.fastcompany.com/3052604/h... • http://www.bbc.com/future/story/20180... • -- • Lucidchart is the web's leading diagramming and visualization application. http://www.lucidchart.com • With this intuitive, cloud-based solution, anyone can learn to think visually and collaborate in real time while building flowcharts, mockups, UML diagrams, and more. Lucidchart is utilized in over 175 countries by more than 7 million users, including Comcast, NASA, Netflix, Target and Xerox. • —— • Learn more and sign up: • http://www.lucidchart.com • Follow us: • Facebook: / lucidchart • Twitter: / lucidchart • Instagram: / lucidchart • LinkedIn: / lucidsoftware

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