Limitations of Ratio Analysis ALevel IB amp BTEC Business

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The limitations of ratio analysis are summarised in this video. • #alevelbusiness #businessrevision #aqabusiness #edexcelbusiness #businessalevel • VIDEO CHAPTERS • 0:00 Introduction • 0:08 Reminder: What is Ratio Analysis? • 0:33 The Main Groups of Ratios • 1:37 Be Aware of Limitations of Ratio Analysis • 2:06 Why Might Ratio Data Not be Entirely Reliable? • 3:13 The Importance of Effective Comparison • 4:12 What Ratios Don't Tell You... • 5:21 Ratios - Overall

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