HTMT A New Criterion to Assess Discriminant Validity

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The heterotrait-monotrait ratio of correlations (HTMT) is a new criterion to assess discriminant validity in variance-based structural equation modeling, which is superior compared with the Fornell-Larcker criterion and (partial) cross-loadings; see • Hair, J. F., Hult, G. T. M., Ringle, C. M., and Sarstedt, M.(2022). A Primer on Partial Least Squares Structural Equation Modeling (3rd ed.). Thousand Oakes, CA: Sage. http://www.pls-sem.com • Henseler, J., Ringle, C. M., and Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. http://dx.doi.org/10.1007/s11747-014-... • The new HTMT criterion is implemented in SmartPLS: http://www.smartpls.com

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