The Fear Index

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=VrOI35bWZRk

EEG measuring for neuromarketing • Can you conduct a book review by measuring someone's brain activity with EEG? Watch to find out what Mindlab http://themindlab.co.uk/ did with Robert Harris' book ' The Fear Index'. • EEG • We measure electrical brain activity using an electroencephalograph or EEG. Our kit is light and portable, allowing us to carry out studies in different locations all around the world. • How does it work? • The participant wears a Lycra cap with electrodes fitted on it to measure electrical signals from the brain. We can extract different frequencies of the resulting wave of data which correspond to different cognitive states. • Deliverables: • Several different metrics can be extracted using pattern recognition from the data to examine attention, positive motivation, emotion, and cognitive load. These are presented in easy to understand visual representations. The data are interpreted and implications and recommendations for your communications are discussed. • More http://themindlab.co.uk/eeg/

#############################

New on site