5 Influencer Marketing Mistakes That Small Businesses Make

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=Vw3SbURKTuQ

This episode on the Creator Partnerships Podcast, Avery talks to Emily Claire Hughes. • After years of experience in larger orgs, Emily started her own company to help her favorite type of client (female-led small businesses) navigate the world of influencer marketing. • Here, she shares the top 5 mistakes she sees small businesses making with influencers. You'll hear about: • 👉 Why you need one clear goal for each collaboration • 👉 How to better utilize influencer audience insights • 👉 What brands should be doing better post-collab • 👉 ... and more! • Timestamps: • 01:02 Introducing Emily • 04:18 Warm up questions! • 10:23 Mistake #1: too many goals • 18:35 Mistake #2: not using audience insights • 28:18 Mistake #3: offering ONLY barter deals • 39:19 Mistake #4: not properly briefing • 53:34 Mistake #5: failing to say thank you • ► Connect with Emily on LinkedIn: / emily-claire-hughes-366108181 • ► Check out Emily Claire Co here: https://www.emilyclaireand.co/ • ► Connect with Avery: / averyschrader • ---------------------------------------------------------------------------------------------------------------------- • 👉 Try Modash free for 14 days here: https://www.modash.io/?utm_source=mod... • 👉 Subscribe to our YouTube: / @modash.official • 👉 Follow us on LinkedIn: / modash • 👉 Get tactics strategies for influencer marketing on our blog: https://www.modash.io/blog • ---------------------------------------------------------------------------------------------------------------------------------- • Modash is an influencer marketing platform listing every creator on Earth on Instagram, TikTok, and YouTube. Get influencer performance audience insights to confidently choose the right creators. Every time. • Thanks for tuning in, have the best day! • Avery Modash.io

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