Why Would a Clothing Company Make Food Products

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Why Would a Clothing Company Make Food Products? • In Pulse by Intuji's episode #16, we explore this unconventional approach with Alex Smith, strategy expert and author. • Key insight: Patagonia don't perceive of themselves as making clothes. The clothes are a tool to feed the macro value that they're offering. So the truly genius brands, this is how they understand themselves strategically. But it's very very rare. - Alex Smith • This perspective challenges businesses to think beyond their product category and focus on their core value proposition. It opens up new avenues for innovation and expansion that might seem counterintuitive at first glance. • Link to the full episode here 👉 https://buff.ly/3TYj0Rb • 🎧 Or catch the full episode on your favourite platform: • ➕ YouTube - https://buff.ly/4cB1E4N • ➕ Spotify - https://buff.ly/3J3MQxV • ➕ Apple Podcasts - https://buff.ly/4cCnRiZ • ➕ Deezer - https://buff.ly/3J3MQOr • Also, give us a follow to stay updated with more exciting content from Pulse by Intuji: • 👉 LinkedIn - https://buff.ly/3R0fVik • 👉 YouTube - https://buff.ly/4cB1E4N • 👉 TikTok - https://buff.ly/4aIF3S9 • 👉 Facebook - https://buff.ly/4dyMzQe • 👉 Instagram - https://buff.ly/4bWe85F • 👉 X/Twitter - https://buff.ly/3J3MQ0T • 👉 Website - https://buff.ly/4aIF3l7 • #StrategicBranding #BusinessInnovation #Patagonia #ValueProposition #BrandExpansion

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