Whats the most important metric on social











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When it comes to social media platforms, watch time, shares, likes, and follows are more than just metrics—they're signals of engagement and relevance. • Platforms prioritize watch time because the longer people stay, the more ads they can serve, which directly impacts their revenue. • Shares come next, as they spread content to new audiences, keeping the engagement loop going. • Likes and follows are important too, but they’re less valuable if people aren’t spending time on the platform. • For businesses, this means creating content that keeps people watching and sharing is key to success. • #SocialMediaStrategy #WatchTimeMatters #ContentEngagement #DigitalMarketing #PlatformGrowth #TorontoMarketing #ContentStrategy #SocialMediaTips #BusinessGrowth #TorontoEntrepreneurs

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