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Packaging That Works How2Recycle for BagInBox
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Welcome to Packaging That Works, I’m Jo Anne Forman. • The flexible packaging industry has been feeling the growing impact of sustainability. • Currently we are seeing a transition of some bag packaging to mono-materials for recycling at the Store Drop-off. • The previous recyclable label system was confusing to consumers. Is it 1,2, 4, ...7? • Consumer participation is a key part of being able to meet sustainability goals. • Packaging that Works for consumers will include these How 2 Recycle labels in a way that makes them easy to locate and read. • Here we have four bag in box cereals: Wegmans private label, Kellogg’s, Quaker Oats, and Nature’s Path. • These are a few of the cereals currently available with consumer instructions for recycling both the bag and box package components by using two side by side recycle symbols, one for the paper box and the second one for the Store Drop-off plastic bag. • We can expect to see many more bag in box packages with these dual instructions as the CPGs change the bag materials to comply with recycling requirements and update the box printing. As consumers need to see and understand these symbols to follow the recycling instructions, the sizing of the symbols and their printing on a contrasting background may make a difference in participation. • Let’s compare these symbols on the 4 boxes. Notice the red Wegmans box, it has larger printing of the recycle symbols on the contrasting background, this is easier to read and understand. • The smaller black and white symbols, placed on white backgrounds are not as easy to locate. Good work Wegmans! • Nature’s Path Rice Puffs package is a Store Drop-Off recyclable plastic bag. This Store Drop-off symbol is smaller and harder to read. • Consumer participation in recycling is an important part of the circular economy. Packaging that Works for consumers provides them with recognizable visuals to understand How2Recycle their package. • A product packaged with multiple components (paper and plastic) can make recycling confusing for the consumer. However, a clearly labelled package can help consumers better participate in recycling. • Many CPGs have committed to meeting Reusable, Recyclable or Compostable goals for their packaging by 2025. • In the next decade we can expect more focus on reusable and compostable packaging. Many challenges lie ahead, and new technologies in packaging and the recovery stream, and changes to legislation, will help create the roadmap to a circular economy. • Thank you for joining me today for Packaging That Works. I hope you'll check out my future blogs. • For more Packaging That Works, check out: https://sealstrip.com/news-blog/packa...
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