WeWork has the perfect hook for its new ad—stifling offices deceitful bosses

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=YGfWBQSy6mw

WeWork has crafted four 40-second videos that strike a chord with anyone who’s ever had a desk job. These commercials bring to light employees’ unaddressed and often overlooked grievances, revealing the not-so-great aspects of office culture. The hush-hush conversations are brought to life, giving the audience the uncanny feeling that someone has spilled their secrets. • While WeWork highlights these office issues, it doesn’t present a solution—the brand never really had one to begin with. Many of the problems depicted in the videos appear to have little to no direct connection with WeWork’s core services. • Instead of using these issues to showcase how its offerings could provide solutions, the WeWork ad campaign merely leverages them as hooks to attract viewership. It prioritises engagement over relevance. • --------------------------------------------------------------------------------------------- • Apply for ThePrint School of Journalism : https://school.theprint.in/ • --------------------------------------------------------------------------------------------- • Exclusive content, special privileges more – Subscribe to ThePrint for Special benefits: https://theprint.in/subscribe/ • --------------------------------------------------------------------------------------------- • Connect with ThePrint • » Subscribe to ThePrint: https://theprint.in/subscribe/ • » Subscribe to our YouTube Channel: https://bit.ly/3nCMpht • » Like us on Facebook: / theprintindia • » Tweet us on Twitter: / theprintindia • » Follow us on Instagram: / theprintindia • » Find us on LinkedIn : / theprint • » Subscribe to ThePrint on Telegram: https://t.me/ThePrintIndia • » Find us on Spotify: https://spoti.fi/2NMVlnB • » Find us on Apple Podcasts: https://apple.co/3pEOta8

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