16 Years of Building Brands to 30M Followers

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=Z1irXWT7Aa8

Want to scale your brand? Let’s discuss: https://calebralston.com • For those who have no idea who I am (rightfully so), I’m the guy who’s been behind the biggest brands in business online. If you don’t believe me, feel free to check out my LinkedIn: / calebralston • Or if you’d rather stay on YouTube, here’s a bit more on my journey: • 2008: Started filming training videos for local bodybuilders • 2009: Hired by IFBB Pro Bodybuilder Powerlifter, Stan Efferding, produced his hit training DVD “Proving It” • 2010: Hired by Universal Nutrition to film the “Animal Cage” at the Mr. Olympia • 2011: Hired by 7x Mr. Olympia, Flex Lewis + American Media Inc. • 2012: Landed a big boy job as a Jr. Editor at Logos Bible Software • 2013: Promoted to Assistant Editor and moved to the Marketing Department • 2014: Instagram featured me as a Suggested User for new accounts • 2015): Promoted to Lead Editor, overseeing main brand campaigns at Logos Bible Software • 2016: Major layoffs at Logos Bible Software—I was one of them • 2016: Landed two i502 Cannabis Companies + three other brands as freelance clients • 2016: Doubled my previous income while freelancing in Bellingham, WA • 2017: Hired as a Video Producer for PureWow and moved to Brooklyn, NY • 2017: Gary Vaynerchuk, who owned PureWow, pulled me up to Team GaryVee as his traveling videographer editor • 2018: Partnered with David Rock Gary Vaynerchuk to create his hit series “Trash Talk” – I was the Lead Editor • 2018: Gary assigned me to take over his TikTok account and go all in (grew it from 300K → 3.5M in 3 months) • 2019: Transitioned over from Team GaryVee to VaynerMedia’s client side • 2019: Offered a Producer role at Constellation Brands to help build the Direct-to-Consumer team • 2020: Launched Wild Media—a side project with my best friend to create innovative content for the Harley Davidson community (this led me to move to Las Vegas) • 2022: Offered a Creative Director role by two of the biggest names in business today to scale their brand and build out their in-house media team • 2023: Led the brand and media execution of a major book launch campaign, registering over 500,000 attendees • 2023: Scaled the internal media team from outsourced vendors to 18 full-time members • 2024: Officially stepped out to build my consulting firm, Ralston • You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. - Steve Jobs • While the path didn’t always make sense, I now look back and realize through these many different experiences (so many not mentioned), I was gaining skills that kept laddering up to the next opportunity. • I just kept my head down and focused hardcore on the opportunities in front of me, trying to maximize each one. • For those on a similar journey, keep it going. The path might not make sense right now, but one day you look back and see what this was all building up to. • I’m routing for you.

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