Alan Mulally of Ford Leaders Must Serve with Courage
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Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great. • Related article: http://goo.gl/9eXZx • More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt • All View From The Top videos: http://www.youtube.com/course?list=EC... • Chapters • Introduction: A Leap From Airplanes To Autos • • Alan Mulally of Ford: Leaders Must Se... • The Branding Of Ford: A Worldwide Venture • • Alan Mulally of Ford: Leaders Must Se... • Student Participation: Bailing Out Ford • • Alan Mulally of Ford: Leaders Must Se... • The Ford Vision Past And Present • • Alan Mulally of Ford: Leaders Must Se... • Production And Investment Vs. Demand • • Alan Mulally of Ford: Leaders Must Se... • Student Q A: Transportation Solutions For The Future • • Alan Mulally of Ford: Leaders Must Se... • Student Q A: Ford's Survival Sets An Example • • Alan Mulally of Ford: Leaders Must Se... • The Google Car: Who's In Charge? • • Alan Mulally of Ford: Leaders Must Se... • Student Q A: The Ford Turnaround • • Alan Mulally of Ford: Leaders Must Se... • The New Job: Day One And Beyond • • Alan Mulally of Ford: Leaders Must Se... • There Are No Mistakes: Testifying Before Congress • • Alan Mulally of Ford: Leaders Must Se... • Student Q A: American Car Manufacturer, A Global Concern? • • Alan Mulally of Ford: Leaders Must Se... • Student Q A: The Return Of The Ford Worker • • Alan Mulally of Ford: Leaders Must Se... • Student Q A: The Ford App? • • Alan Mulally of Ford: Leaders Must Se... • Student Q A: The Right Credit Helps Sell The Car • • Alan Mulally of Ford: Leaders Must Se...
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