Alan Mulally of Ford Leaders Must Serve with Courage











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Alan Mulally, president and chief executive officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great. • Related article: http://goo.gl/9eXZx • More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt • All View From The Top videos: http://www.youtube.com/course?list=EC... • Chapters • Introduction: A Leap From Airplanes To Autos •    • Alan Mulally of Ford: Leaders Must Se...   • The Branding Of Ford: A Worldwide Venture •    • Alan Mulally of Ford: Leaders Must Se...   • Student Participation: Bailing Out Ford •    • Alan Mulally of Ford: Leaders Must Se...   • The Ford Vision Past And Present •    • Alan Mulally of Ford: Leaders Must Se...   • Production And Investment Vs. Demand •    • Alan Mulally of Ford: Leaders Must Se...   • Student Q A: Transportation Solutions For The Future •    • Alan Mulally of Ford: Leaders Must Se...   • Student Q A: Ford's Survival Sets An Example •    • Alan Mulally of Ford: Leaders Must Se...   • The Google Car: Who's In Charge? •    • Alan Mulally of Ford: Leaders Must Se...   • Student Q A: The Ford Turnaround •    • Alan Mulally of Ford: Leaders Must Se...   • The New Job: Day One And Beyond •    • Alan Mulally of Ford: Leaders Must Se...   • There Are No Mistakes: Testifying Before Congress •    • Alan Mulally of Ford: Leaders Must Se...   • Student Q A: American Car Manufacturer, A Global Concern? •    • Alan Mulally of Ford: Leaders Must Se...   • Student Q A: The Return Of The Ford Worker •    • Alan Mulally of Ford: Leaders Must Se...   • Student Q A: The Ford App? •    • Alan Mulally of Ford: Leaders Must Se...   • Student Q A: The Right Credit Helps Sell The Car •    • Alan Mulally of Ford: Leaders Must Se...  

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