Rules for successful monetizing Segmentation

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=ZVRoMrnxQw4

Dr. Georg Tacke about the rules for innovation success which he describes in the book Monetizing innovation together with Madhavan Ramanujam. In this video he talks about 'Segmentation'. Find out more about the book: http://www.simon-kucher.com/en/resour...

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