Neuromarketing Decoding the consumer mind Shikher Chaudhary TEDxMICA

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Neuromarketing is a brain-based approach to help marketers directly measure customers’ underlying thoughts, feelings, and intentions. Neurologists have taken the latest understanding of basic human cognition and applied it to marketing. • California Management Review • Volume 59, Issue 4 (Summer 2017) • For more information, access to a complete list of articles in this issue, or for purchasing options, please visit us online: • http://cmr.berkeley.edu • • Video Production: Katherine Lee • Music: Laserdisc by Chris Zabriskie • Icons by Vectors Market, Pixel Buddha, Freepik, Alfredo Hernandez, Prosymbols, Icon Pond, Hadrien, Roundicons, MadebyOliver, Those icons

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