Making a Marketer 2 Lessons from the World’s Top Marketers

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=ZtYT-Ojn49Q

Dive into a feature-length documentary that tackles today’s biggest marketing challenges, featuring insights from Prof. Byron Sharp, Prof. Mark Ritson, Zoe Scaman, Tom Roach, and other industry leaders. • Explore the never-ending debates shaping the field, strategies for small and medium-sized businesses to thrive, the transformative impact of AI on marketing’s future, and essential tips for marketers aiming to stay ahead. • If you enjoy the documentary and appreciate the depth of the conversations, then it’s time to mark your calendar for April 30. Join us in the heart of Europe, in Brno, for Marketing Festival. • This isn’t just another event. It’s a movement built to push marketers forward and elevate the industry—something we’ve been doing since 2013. • Learn more at https://www.marketingfestival.cz. Tickets are now on sale. • _________________________________________________ • Chapters of the documentary: • 0:00 Intro • 2:44 STP (Segmentation, Targeting, Positioning) vs. Mass Marketing • 11:17 How Brands Grow by Bass-Ehrenberg Institute • 19:37 ROI-style metrics implications on marketing strategy • 29:58 How to justify your investment to brand when it is a challenge to measure it • 35:11 Brand Pricing Power • 38:30 Brand vs Product discussion is dumb • 42:31 Brand vs Performance split • 46:41 How to apply big marketing theories to small and media companies • 55:34 AI marketing in small business • 58:24 Synthetic data in marketing: Future or a wrong way? • 1:06:07 AI automated marketing • 1:15:18 What’s holding marketers back?

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