KBTG Kasikorn Bank – Digital Intelligence Means Proactive Experiences

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http://youtube.com/watch?v=_YkjwmxM1lU

Fred Roteseree, Deputy Managing Director of KBTG (the IT arm of Thai financial institute, KBank), wanted his business to see their customers differently. Instead of a home loan customer or credit card user, he wanted them to be a KBank customer first. • This simple switch in mindset allowed the business to start sharing information across departments and develop a holistic view that could identify more opportunities to engage, delight and surprise customers. • Roteseree says a key word to their transformation is intelligence – the ability to be proactive in your customer engagement. Learn how KBTG is today bringing computing power to data for more intelligent, personalised and proactive experiences for their customers. • **** • Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://adobe.ly/2EwYfTW

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