Youtor
Hypophora
YOUR LINK HERE:
http://youtube.com/watch?v=aOr6LZ1g8yo
Join the Doris and Bertie Writing School at https://training.dorisandbertie.com/ - and get unlimited access to hundreds of exclusive videos, templates and cheat sheets - with the following courses: • Writing with Confidence: Writing Beginner to Writing Pro • Email Etiquette: Write More Effective Emails at Work • Complete Punctuation: Novice to Pro • Proofread Like a Pro • Report Writing Made Simple • Business Writing for Busy People • Freelance Copywriting: How to Succeed as an Elite Copywriter • Remote Working: How to Succeed In The New Workplace • Sentence Surgery: How to Polish to Perfection • Get your free copy of my ebook 200 Writing Tips when you subscribe to my newsletter: https://www.dorisandbertie.com/newsle... • .......................................................................... • Why bother studying rhetoric, you say? • I’ll tell you why. Because rhetoric will make you a more powerful writer. • And what does it mean to say a writer is ‘powerful’? • It means she uses her words to win people over to her way of thinking. • Welcome to the rhetorical device of hypophora. • Hypophora is a clever strategy in which you ask a question or raise an objection in your audience’s mind. • And then immediately provide an answer or a response. Let’s take a look at some examples. • “You ask, what is our aim? I can answer in one word: Victory. Victory at all costs, victory in spite of all terror; victory, however long and hard the road may be, for without victory, there is no survival.” - Winston Churchill • Here’s another one designed to encourage people to be strong in a time of war, this time from the classical period. • 'But there are only three hundred of us,' you object. Three hundred, yes, but men, but armed, but Spartans, but at Thermoplyae: I have never seen three hundred so numerous - Seneca • And, finally, a more prosaic example from a piece of commercial writing. • “Why advertise your business on this site, we hear you ask. The answer is simple…” - marketing copy • What is it that makes hypophora so powerful? • Here’s three reason to use it. • 1. Create dialogue • It’s the sense it conveys of having a conversation with your audience. • It sends the message that you’re anticipating their questions and - prepared to answer them openly and frankly. • It’s as if you’re saying to your reader ‘I know exactly what you’re thinking’ and here’s the answer you’re looking for. • 2. Strengthen your case • Hypophoria also makes you look logical and reasonable. • Like you’re considering all the possible sides of the argument before coming down on one particular side of it - which, of course, you always intended to do. • In other words, it allows you to neutralise your audience’s objections. • 3. Arouse my curiosity • Hypophoria can also be used to draw your audience in and keep their attention. • There’s something about a question that arouses people’s curiosity. • Ask the right question at the right time and your audience will want to hang around for the answer.
#############################
