Youtor
Elaboration likelihood model
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Petty, R. E., Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In Communication and persuasion (pp. 1-24). Springer, New York, NY. https://doi.org/10.1007/978-1-4612-49... • Petty, R. E., Cacioppo, J. T., Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of consumer research, 10(2), 135-146. https://doi.org/10.1086/208954 • Bagozzi, R. P., Gopinath, M., amp; Nyer, P. U. (1999). The role of emotions in marketing. Journal of the academy of marketing science, 27(2), 184-206. https://doi.org/10.1177/0092070399272005 • Holbrook, M. B., amp; Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of consumer research, 14(3), 404-420. https://doi.org/10.1086/209123
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