Hallmark competitor puts “CHRIST” back in “CHRISTMAS”

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=b4WOmII1Rec

Candace Cameron Bure Wants to Put Christianity Back in Christmas Movies. Hallmark’s former queen of the holidays is taking her act to a new and more conservative channel: ‘My heart wants to tell stories that have more meaning and purpose and depth’ • All 4 Hallmark Media Executives Who Were Laid Off Had Been Hired by Former CEO Wonya Lucas! • Though one insider told Deadline that “major cutbacks” were happening at Hallmark, the only confirmed layoffs were to four top executives at the network: Chief Marketing Officer Lara Richardson, Chief People Officer Pamela Wolfe, EVP Research Strategy Robin Thomas and Head of Distribution Judi Lopez. • All four women were hired during Lucas’ tenure as CEO and reported to her. When Lucas announced her impending departure in August, the company said Mike Perry, CEO of parent company Hallmark Cards Inc., would work closely with the the executive team to manage the transition and future planning. • According to Brand Innovators, Richardson — a former marketing exec at Discovery Channel — was Hallmark Media’s first Chief Marketing Officer in a decade when she joined the team in December 2020, not long after Lucas began. • Meanwhile, Thomas was Lucas’ first hire in October 2020, according to Multichannel News, which named her one of its 2023 LA Wonder Women at a ceremony last May, honoring female TV executives making a “lasting impact on their businesses and the industry.” • Wolfe joined Hallmark in November 2021 and was included a year later in Cablefax’s list of the TV industry’s “Most Powerful Women,” highlighting that she “introduced extensive, monthlong, third-party training courses as a means to invest in the individual and professional growth of the company’s leadership teams.” • Lopez started at Hallmark in December 2021, per Multichannel News, after 13 years at Fuse Media. At Hallmark, she was tasked with overseeing “every aspect of sales, negotiations, strategic planning, and marketing efforts” related content distribution, the outlet reported. • In a statement provided to Deadline, a Hallmark spokesperson explained that Hallmark Media’s organizational changes represent “a new, more streamlined structure.” • Hallmark owners pushed out their CEO to bring in a new one to push Diversity, Equity and Inclusion and eliminate their focus on traditional values. Many of Hallmark's biggest names including Candace Cameron Bure, Danica McKellar, Jen Lilley, Jessica Lowndes, Cameron Mathison and Trevor Donovan have jumped ship to competitor Great American Family, run by former CEO Bill Abbott, who is focused on maintaining the values and traditions of what Hallmark used to be. • With Hallmark disappointing fans, competitor Great American Family has quickly began creating content that emphasizes the holidays and is as family-friendly as can be. Many of the former stars from the Hallmark channel, most notably Candace Cameron Bure, Daniel Lissing, Danica McKellar, Jen Lilley, and Trevor Donovan, and this is no coincidence; this is a deliberate chess move to contribute to the parallel economy of ideas. • SUBSCRIBE TO ADAM POST SPEAKS: • / adampostspeaks • Follow ADAM POST on Twitter: • / comicswelove • ADAM POST email: • [email protected] • ADAM POST twitter: • @comicswelove • #woke #hallmark #dei

#############################

New on site