Affordability and Accessibility of Pharmaceuticals

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=b4k4g1kH-zU

Pharmaceutical products are necessary goods, not regular consumer goods - so how can the industry work to ensure their affordability and accessibility? • Given drastic differences in infrastructure and market opportunities across the globe, this question is both urgent and complex. It is also one of the key issues tackled in Fundamentals of Market Access for Pharmaceuticals, an upcoming book co-authored by CEIBS Adjunct Professor of Management Eric Bouteiller and Sciences Po Paris Senior Lecturer Annie Chicoye. • Watch this video to learn what factors determine accessibility to vital medicine. A digital version of Fundamentals of Market Access for Pharmaceuticals is available now on Amazon. Stay tuned for the release of the physical version soon. • • 👉 Follow CEIBS on social media for more daily content: • / ceibs • / ceibs_official_site • / ceibschina • / ceibs

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