How to Give a Great Success Story

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Here is a great template for telling a Success Story, whether you are at a networking event, a job interview or a sales meeting. It's short, clear, memorable and has lots of room for questions and relevant follow up conversation. If you find value, please Like, Comment AND Share. Enjoy! • -- • Follow Me Online: • LINKEDIN: / neosage • TWITTER: / theneosage • FACEBOOK: / theneosageforum • G+: https://plus.google.com/+TheNeoSageU • -- • ► Subscribe to My Channel Here https://www.youtube.com/subscription_... • -- • VIDEO TRANSCRIPT • Larry Sharpe from Neo-Sage here to talk to you about how to do a great success story. • Okay, so success stories. We all want to tell them when we're either networking or at a sales meeting or trying to impress someone with how good we are. Wonderful. The issue to remember is success stories may not be about you. Success stories must be about the people you've helped. The person, the company, the organization, what value you've brought. So the subject of your success story should never be, I was able to, what I did, what my company does. Nn-nn. • Your success story must be about what the company has received, what the organization got, how the person was able to be better, stronger, faster, whatever the case may be. So, with that in mind, success stories should be three sentences long. Not two, not four, three sentences long. • Sentence one: what was the problem, the issue or the concern of the prospect or organization? Were there sales too low, was the marketing not working, was the leadership not working, was their hiring bad, was something not efficient, was something not as good they wanted to be? That's the first sentence. Acme company's marketing was not functioning like they wanted. Perfect first sentence. • Second sentence: Is what you did or what your team did. Did you give them a product, did you give them a service, did you put a plan together, did you give them advice, what did you do? So second sentences, our team gave them a six-month plan with advice and consulting. • Sentence three: What this organization or company or person got. What was the benefit? What was the value they got? So, something like Acme company then was able to get 20 percent increase in prospects and 30 percent increase in their close rate. That's great numbers. I hope that's true. So those are your three sentences. • First, what the problem was. Second, what you did. Third, what the value or benefit that they got. Here's your example. Acme company had a terrible marketing plan. It wasn't working the way they wanted it to work. We gave them a great six-month plan with some consulting and some advice and all of a sudden six months later they were able to have an increase in their sales, in their prospecting and a pipeline that had been the best in years. Beautiful success story. • You might say, But Larry, I want to give them more. I want to tell them how we did it or what technology we used or all these goodies. That's great, but I don't want you to tell them until they ask. And with a three-sentence success story, it's small enough for them to remember, vague enough for them have questions, so they'll remember if they want to talk about it, but they'll also ask you questions and from those questions you'll gain insight. And from the insight you gain, you can now talk about what's important to them. • And that last idea, if you gave that success story and they say, Really? Well, what kind of social media did you use? They care about the social media platforms you talk about those. They may not care about timeframe, they may not care about budget, who knows? They may say, What industry was that? Tell them about the industry. How you fixed that. So the conversation comes from that short success story and gives you more insight, better connection. • So remember success stories, three sentences only. They'll care, they'll ask you questions, you'll have better connections. • Good luck.

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