How to Create Personas with Empathy Sqr One











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Most businesses need to understand their customers to succeed and design products services that will serve a true market need. • That’s what a good persona can do for you. • A building a GREAT personal that uncovers insights that will help you stand out requires a great deal of empathy for your customers. • So, how do you do this? • Sqr One’s Chief Empathy Officer, Ale Wiecek, takes you through the 5 things you need to truly empathise with your customers. • Want to learn more about how to use Empathy to create better customer experiences? Visit us at https://www.sqrone.com.au

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