Understanding the Impact of Social Media

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=cKywnUGT_Kc

Professor Huggy Rao, Lecturer Rob Siegel, MBA ’94, and Michelle Cline, MBA ’98, talk about the active use of social media and sharing information by millennials that leads to the creation of a personal brand. They discuss the deliberate use of social media to highlight the unique, positive, and compelling traits of each person. • Learn more: • Huggy Rao — https://www.gsb.stanford.edu/faculty-... • Michelle Cline — / michelle-landrey-cline-ab67a • Rob Siegel — https://www.gsb.stanford.edu/faculty-...

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