How to use bid landscape tool and optimize MSAN campaigns Microsoft Advertising

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In this easy-to-follow tutorial, you'll learn how to use the bid landscape tool on your Microsoft Audience Network (MSAN) ad groups. See how different bids impact your estimated clicks, estimated impressions and estimated cost. Enter custom bids to see how it could improve campaign performance. Click Save to apply the new bid to your ad group. • Back on your Campaigns - Auction Insights tab, use the Delivery column to understand budget recommendations. • This is the first video in a series of tutorials for advertisers using the Microsoft Audience Network. Stay tuned for more! • #microsoftadvertising #msftads #msan #ppc #digitalmarketing #advertising #optimization

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