Playworld Commercial So Low 1980s

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=e3b00NZ3se8

Lionel Playworld was one of the early supermarket toy stores, famous for having low, low, low prices, but after more than a decade of unsuccessfully competing with Toys R Us, the Lionel Corporation filed for protection from creditors under Chapter 11 of the Federal Bankruptcy Code 1991, its second such action since 1982. • • TV addicted kids of the late 70s and 80s were seemingly programmed by a commercial that used this catchy song and hypnotizing bass refrain, say it with me Gen Xers, so low, low, low, low, low...PLAYWORLD! • • • • from: http://popdose.com/dw-dunphy-on-playw... • • Almost as ingrained is the Danny Kaye movie Hans Christian Andersen, always played on this holiday, usually after the airing of Laurel Hardys March of the Wooden Soldiers. Wed be eating the holiday meal, smelling Moms homemade pumpkin and apple pies as they started to warm up and hearing Kaye sing, Wonderful, wonderful Copenhagen. Then, during the station breaks, a cartoon commercial would pop up, an animated globe with a smile on its hemispheric face bouncing across these lyrics, the jingle sung by a chorus of young-sounding voices: • • Playworld! A world of toys, great for girls and great for boys! Playworld, where prices go • • Then an imposing baritone, possibly Thurl Tony The Tiger Ravenscroft, would take over, So low, low, low, low, LOOOOOWWW And the kids would pop back with a last cheer of PLAYWORLD! • • Now you tell me. Why would this ad have any reason for hanging around my brain? Is it associative — due to the fond recollections surrounding the day, even the commercials get pulled into the nostalgia? Was the commercial really that effective? I wonder about this from time to time and tend to go back to the former, primarily because Playworld folded 25 years ago. The companys main competition, Child World, collapsed shortly thereafter, both victims of a certain giraffe named Geoffrey and another piece of marketing the allure of becoming a Toys R Us kid. • • Oh, I have that jingle in my brain too, but it appears without pies, stuffing, Underdog or wonderful, wonderful Copenhagen. The funny thing is that if I utter Playworld, a world of toys to my older sister she, too, will repeat the commercials song verbatim, and the look in her eyes indicates shes suddenly smelling pie and stuffing. Memory is an incredibly powerful thing.

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