The Power of Persuasion with Robert Cialdini

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The Power of Persuasion with Robert Cialdini, the godfather of influence. Cialdini’s latest research shows that the secret to persuasion doesn’t lie in the message itself, but in the key moment before that message is delivered. He explains that the best persuaders spend more time crafting what they do and say before making a request. Cialdini calls this pre-suasion. In other words, to change minds most effectively, a pre-suader must change initial “states of mind.” • Watch Robert Cialdini, author of 'Influence' and social psychologist, in our latest RSA Spotlight - the edits which take you straight to the heart of the event! Loved this snippet? Watch his full speech here:    • The Power of Pre-Suasion | Robert Cia...   • Subscribe to our channel! • Follow the RSA on Twitter:   / rsaevents   • Like RSA Events on Facebook:   / rsaeventsofficial   • Listen to RSA podcasts:   / the_rsa   • See RSA Events behind the scenes:   / rsa_events  

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