Maximizing monetization via crosscategory affinities Playtime 2024

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Competition for users’ time and spend is often category agnostic. In this session we explore where new buyers enter Google Play, who are category loyalists versus those who spend across categories, and cover insights about how to make the most from users' time and wallet share trends. • Filmed at #GooglePlaytime EMEA in Milan, October 2024 • Speaker: David Crary Mandel, Google Play • Event: Playtime 2024 • Subscribe to Android Developers → https://goo.gle/AndroidDevs • #GooglePlay #Monetization #Apps #Mobile #Growth #Buyers

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