1980s Mercedes Benz Dealer Salesman Training VHS

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Presentation shown to new Mercedes salsman in the late 80s and early 90s. Covers lots of sales tips and techniques to help put the customer in the driver's seat of a new Mercedes. • 00:00 Opening, every model of Mercedes for 1986 • 00:37 Sales Techniques Introduction • 02:13 Sales are a classic negotiation • 03:06 The classic automobile sales negotiation • 03:35 Meet and Greet • 07:37 Probing and Qualifying • 11:22 Identifying Hot Button Issues • 15:55 Presenting the Automobile • 20:38 Examples of dealing with Customer Hot Button Issues • 26:17 The Demo Drive • 32:26 Handling Objections • 43:24 The Close • 52:45 The Delivery • 1:03:10 Conclusion

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