Bahlsen Head of Operations Christoph Hollemann on company strategy

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=f4Hs5Os_8ps

One German confectioner is saying "Bah, humbug!" to the Christmas cookie business, weary of high sugar prices, low profit margins, and tough sales competition.

Bahlsen, INSEAD, INSEAD Knowledge, Christoph Hollemann, Christmas, Cookie
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