Whats Next Dialogues The future of the media industry in the KSA

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KSA has always been the region’s most important market for the media industry. Indeed, in addition to being the largest economy in the region, Saudi Arabia’s audiovisual media market—covering video, audio, e-gaming, and advertising—is the biggest by market size in the Arab world and has been at the center of the business strategies of all major local and pan-Arab players for decades. However, the Saudi media market has traditionally suffered from a high degree of economic leakage, as the majority of economic activity happening in the media value chain and targeting the Saudi market occurs outside of the Kingdom. Lack of localization has been a long-standing pain point of the Saudi media sector, and the country’s latest efforts, in line with vision 2030, aim to address it through enhanced regulation, localization incentives, and export support. • In this context, our “What's Next Dialogues: Future of Media” panel, in partnership with CNBC Arabia, discusses the latest media trends, challenges, and strategies, including the rise of digital platforms and the levers available to the Saudi private and public stakeholders to address and benefit from them. Senior leaders from the public and private sectors will engage in the panel and debate what needs to be done from both sides to change the status quo and enable a successful and sustainable Saudi media industry. This will cover revamping the regulatory framework to enable growth and localization of the sector, nurturing local talent, building necessary infrastructure, and enabling funding options to de-risk private sector investments and increase participation. While the focus of the panel will be around audiovisual media, lessons and implications will reach well beyond that. • 0:00 Start • 1:08 1 The importance of KSA for the media industry • 4:37 2 The role of demographics in industry growth • 7:51 3 Potential for growth for content makers • 12:04 4 Saudi Vision 2030 as a catalyst for growth • 15:31 5 Structural shifts in social media post COVID-19 • 18:46. 6 Media industry structural shifts post COVID-19 • 20:30 7 How social media accelerates digital marketing • 22:47 8 The importance of regulations on the industry • 25:43 9 The need for Saudization in media • 29:08 10 Saudi initiatives to nurture new local talent • 33:12 11 Global lessons for local content makers • 36:19 12 Challenges ahead for the KSA media industry • 40:39 13 Local content-making challenges in the Middle East • 43:00 14 Investments in the KSA media industry

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