Attribution Basics How to capture UTM parameter data in HubSpot

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=fQiWz8oQWAA

UTM parameters are a fundamental building block of marketing attribution. In this video, we cover how to build a UTM tracking link and how to capture UTM data when contacts convert on forms on your website. • Timestamps: • 00:00 - Intro • 00:53 - Attribution report example • 01:41 - HubSpot tracking links • 04:25 - Custom tracking links • 06:00 - Custom UTM properties • Links: • UTM Tracking Link Builder Spreadsheet: https://aptitude8.com/utm • Subscribe to our newsletter: https://aptitude8.com/newsletter

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