Springer Nature Cooperative Marketing

>> YOUR LINK HERE: ___ http://youtube.com/watch?v=fg6JAO9sqG0

Take full advantage of Springer Nature account development services to promote product awareness, initiate library branding, and utilize event support to get full return on investment from licensed electronic resources. • Springer Nature account development staff have created a complete portfolio of self-service promotion tools for libraries and also offer their own time and talent to work with clients on marketing techniques agreeable to the specific needs of each institution. The video describes recent cooperative marketing projects and events, including the roll out of enhanced library branding on the SpringerLink platform by Chief Publishing Officer Steven Inchcoombe. Account development Projects range from affordable textbooks, to new researcher training, to support for library-based research into information use behavior and preferences. Featured as well is support for unique on-site events. Springer Nature does not end its service to libraries when a license is signed and content made accessible. Springer Nature account development staff work creatively and cooperatively with their library clients to ensure the highest possible usage of licensed journals, books, and databases. • Interested in learning more? • Visit http://www.springernature.com/us/libr... and http://www.springernature.com/us/libr... to get started.

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